MOBA & MOVIA
—2026

MOBA and MOVIA are two non-profit organizations specializing in sustainable mobility, helping municipalities and organizations make the transition to more responsible travel. The two entities share the same mission and the same team, but each retains its own identity, a delicate balance that was central to the whole project.

We were commissioned to develop the new site, with the primary structural challenge of bringing together two distinct brands under a single platform, without one overshadowing the other, and without losing the visitor along the way. Each organization had to have its own place and voice, while presenting a unified, easy-to-navigate experience. At the same time, the site had to embody a more assertive brand identity than the previous version, in keeping with the seriousness and ambition of the two organizations.

The result is a lively site, in the image of teams who are just as lively. The home page highlights the concrete impact of the two organizations through their key figures, completed projects, people reached and emissions avoided, presented in a clear and striking way. The content architecture has been designed to accommodate a wide variety of sections (services, projects, campaigns, events, news, tools) and to remain easy for the team to update as its activities progress.