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Month: November 2024

Café Binocle
—2025

Creative Direction
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Design
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  • Studio Polygraphe

Programming & Deployment
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Visit the site

Café Binocle's website is a sparkling, dynamic digital showcase, designed to reflect the brand's warm, original personality. Powered by Shopify, the site features a playful, colorful interface, enriched with a host of interactive animations that make every visit engaging and entertaining. Through an energetic design and an intuitive presentation of coffees and related products, the platform effectively highlights the company's particular mission: to offer climate-positive, accessible specialty coffees. A lively, authentic digital project that reflects the unique spirit of Café Binocle.

Creative Direction
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Design
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  • Studio Polygraphe

Programming & Deployment
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Chauffage Racine
—2025

Creative Direction
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  • Gymnase

Design
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Programming & Deployment
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  • Gymnase
Visit the site

Fully custom-developed WordPress site, without theme or visual builder. All templates are hand-coded to meet specific customer requirements.

The contact form is based on Gravity Forms, but the front-end has been custom rebuilt to provide a conversational experience. Fields are gradually being added, with real-time validation and a more accessible layout for customers unfamiliar with digital tools.

The site integrates several looping SVG animations, hover effects on images, dynamic filters for browsing projects and an animated navigation system. A custom cursor displays a visual preview on hover in certain content lists.

Creative Direction
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  • Gymnase

Design
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Programming & Deployment
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  • Gymnase
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Atelier Carle
—2024

Creative Direction
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  • Gymnase

Design
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Programming & Deployment
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  • Gymnase
Visit the site

Designed as a clean and fluid showcase, the Atelier Carle website translates the studio’s aesthetic into a fully custom WordPress environment.

The organic grid, powered by a custom-built algorithm, redistributes images on each visit to create a unique and balanced layout. This dynamic system is the heart of the project and required precise work to strike a balance between randomness, consistency, and readability.

Three navigation modes coexist, each with its own logic. The list view features an interactive cursor that reveals a visual preview on hover. A project driven by customization, front-end logic, and an unwavering attention to detail.

Creative Direction
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  • Gymnase

Design
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Programming & Deployment
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  • Gymnase
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The Ketch
—2024

Creative Direction
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Design
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  • Joëlle Choquette / Pascale Charbonneau

Programming & Deployment
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Visit the site

Le Ketch - Microbrasserie du Littoral, has launched its new Shopify-powered transactional site, showcasing its dynamic world and distinctive craft beers. Inspired by the brand's refreshing maritime essence, this digital platform offers an immersive experience with vibrant colors and subtle animations. Thanks to intuitive, fluid navigation, the site makes it easy for users to discover the different ranges of beer and related products. By integrating innovative functionalities and a playful aesthetic, the site skilfully meets commercial objectives while reinforcing the Ketch's unique, bold identity.

Creative Direction
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Design
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  • Joëlle Choquette / Pascale Charbonneau

Programming & Deployment
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